Nivea
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Franchise India Bureau Jul 18 2019 - 1 min readGerman skincare brand Nivea, owned by the Hamburg-based company Beiersdorf Global AG, is looking to launch in India the products customised for tropical and dry weather instead of merely competing in the market on price parameters. Neil George, Managing Director of Nivea, said, “We are constantly mapping emerging trends and the concept of healthy-looking skin ...
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Niharika Verma Sep 29 2017 - 5 min readIn early 2000s, Emami disrupted the Indian grooming market by establishing a new product category for men. Aiming to surpass deep-pocketed global players like L’Oréal, the brand had introduced ‘Fair & Handsome’ in 2004. Appreciably, Emami underwent a customer research that specified- about 25-30 per cent of customers of Fairness creams were men.The percentage paved ...
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Madhusree Chowdhury Sep 29 2017 - 4 min readPreviously, the grooming kit for men only consisted of a comb, shaving items, deodorant, and a hair gel. Those days are long gone as the manhood now is depending upon the way they look. The dressing sense and groomed outlook reflect suaveness in the character of a man.The most important factor these days is the ...