Nielsen India
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Opportunity India Desk Aug 03 2022 - 4 min readThe market research firm Nielsen said that the fast moving consumer goods industry (FMCG) will return to double-digit growth in 2022 on the back of value growth which is a combination of volume and price-led expansion and revival of some consumption. It has estimated the sector’s value growth at 8-10 per cent for the year ...
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Franchise India Bureau May 23 2018 - 2 min readCountry’s biggest consumer goods firm, Hindustan Unilever Limited has alleged market research firm Nielsen as incorrect indicator in terms of growth and market shares. "If you look at Nielsen, it is saying in the last three months or last twelve weeks, the demand has gone down. We don't believe those numbers ...