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Jul, 03 2015

Maxwell to touch 100 stores in next three years via franchising

Maxwell Industries Ltd, one of the leading manufacturers of inner wear is looking forward to launching 93 inner wear studios in next three years.

Maxwell Industries Ltd, one of the leading manufacturers of inner wear is looking forward to launching 93 inner wear studios in next three years. The studios shall be opened under the name- ‘Inners’. The company presently has seven ‘Inners’ stores. The new stores will be primarily targeted in high street, malls and larger residential locations.

‘Inners’ offers a multitude of generic brands, namely, VIP, Frenchie, Brat, Feelings and French brand Eminence which serves innerwear, loungewear and accessories for men, women and Kids. Kapil Pathare, Director, Maxwell Industries Ltd said, “With the overwhelming response we have received for the ‘Inners’ concept so far, we are pleased to unveil stores nationally primarily in metro, tier I and II cities. The new concept will be a significant step in the direction of creating unique and holistic product experience for consumers at the retail level. With the changing lifestyles and trends we believe there will be high degree of acceptance of the concept among the customers.”

Maxwell Industries Ltd posted a turnover of Rs 260 crore last year and expects to clock Rs 300 crore this year. The group has a dealer network of 550 and sells through 1, 10,000 retail outlets across the country.

India has a great potential in inner wear industry. The inner wear market in India is valued at around Rs 17,750 crore and expected to grow at Compound Annual Growth Rate (CAGR) of 13 % to Touch Rs 60,253 crore by 2023. The women’s inner wear market contributes around 60% to the total market.

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