The company aims to increase its market share to over 10 per cent in the K-12 market and simultaneously capture five per cent of the Higher Ed. and Vocational market over the next three years.
Holtzbrinck Publishing Group’s Macmillan Education, one of the world's leading publishers of English Language Teaching (ELT) and school curriculum materials is launching its Language Learning Resources for the Indian market.
Leading the education sector with over 170 years of experience and presence in 50 countries across the world, Macmillan Education, will now spreads its wings in the Indian market.
Forecasting the huge language learning market in India, Macmillan aims to reach over 10 lakh students in the next three to five years. The ELT market an estimated Rs 30000 crore in India, is growing annually at 19 per cent CAGR. The company aims to increase its market share to over 10 per cent in the K-12 market and simultaneously capture five per cent of the Higher Ed. and Vocational market over the next three years.
Jeremy Dieguez, Managing Director, Global Education Group at Macmillan Education told that Macmillan has a 124-year long association with India. It is expecting to find a ready market so as to offer international quality ELT education to Indian students.
Emma Bourne, Managing Director, Schools at Macmillan Education says that good English communication skill is the key to employability. Macmillan, with its entry into Indian market, plans to make language training accessible and affordable and bring it on par with international standards.