Pondicherry-based premium leather goods maker, Hidesign is going slow on store expansion in India due to lack of new shopping malls but is looking at expanding internationally. As per ET reports, the brand eyes on expanding into six new markets this year including Kenya, Saudi Arabia, and Canada.
"The big challenge this year is that the expansion within India is becoming harder as not many malls are coming up," Dilip Kapur, Founder, Hidesign told ET. "No developer wants to do any real estate anymore. So now expansion will happen through ecommerce and a lot of our energy will go in international expansion," he said.
Currently, the brand has about 74 stores across the country. "In the next few years, we will have about seven stores coming up. But that's about it," said Kapur.
Hidesign also plans to increase the share of its sales through e-commerce platforms like Amazon and Myntra from about 20 % now.