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Sep, 09 2011

Golden Bells engages Francorp for franchise expansion

Golden Bells, a New Delhi based preschool is planning to expand its novel concept pan India, via franchising route.

Golden Bells, a New Delhi based pre-school is planning to expand its novel concept pan India, via franchising route. The pre-school brand in integration with De Indian Public School (DIPS) has joined hands with Francorp, a part of Franchise India Group which will design the growth path for Golden Bells.

Founded in 2004, Golden Bells is committed to build a home away from home catering to the child’s need. Golden Bells curriculum focuses on the child as an independent learner. The centre offers a unique method of the child development and supportive learning programs.

Rajeev Gupta, Director, Golden Bells said, “Innovation is the epicenter of Golden Bells and DIPS. Our mission is to holistically develop the child and channelise his/her potential into creative outlets. India is a country brimming with enormous opportunities for franchising and the market conditions are ready for significant expansion in the pre-school domain. To capture the opportunity available and the enormous gap, we need to bring more minds to fulfill our vision.”

Francorp will assist Golden Bells in establishing feasibility of this concept; propose a sustainable business model for future positioning, financial assessment of the franchise business, franchisee profiling, identification of potential market and device a comprehensive roll out strategy.

Gaurav Marya, Managing Director, Francorp, said, “I’m delighted to work with Golden Bells for its expansion program. The pre-school market has, over the last 2-3 years, seen a shift towards premium segment players. The franchising route will help the brand maintain market leadership in the business with a deeper penetration and thus presence in multiple markets simultaneously."

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