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Aug, 10 2016

FYNE Superfood now becomes the part of Sattviko

Darpan Majumdar, one of the co-founders of FYNE Superfood, will join the company and lead the intellectual property transfer for the next six to seven months.

Sattviko, a venture by alumni of IIT Roorkee, has recently acquired Delhi-based packaged products company FYNE Superfood. Though the exact figure of the acquisition deal has not been disclosed by both the firms, but market experts feel that this takeover by Sattviko clearly indicates that it wants to speed up packaged products offerings. The company said the brand and products of Fyne Superfood will now be merged with Sattviko.

Commenting on the deal, Prasoon Gupta, Co-Founder, Sattviko said that brand is scaling up its packaged products aggressively. This acquisition is aligned with adding some great products in Sattviko’s portfolio. FYNE's products will resonate with company’s product strategy.

Incepted in 2014, Sattviko currently carries its operations through standalone restaurants and delivery centers in Delhi, Gurgaon and Jaipur. The brand offers healthy and nutritious vegetarian food to its dinners with quick service as its additional feature, says the brand’s website.

Darpan Majumdar, one of the co-founders of FYNE Superfood, will join the company and lead the intellectual property transfer for the next six to seven months, adds Gupta. 

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