eCommerce effect
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Franchise India Bureau Sep 29 2017 - 1 min readMattel Toys has partnered with FirstCry.com to help Fisher-Price to better reach and engage with millennial parents.The e-commerce partnership will help Mattel focus on opening exclusive brand stores on Firstcry platform, thus enhancing its e-commerce presence.Ishmeet Singh, country manager- India, Mattel Inc. said, "We are a creations company and strongly believe in the wonder of ...