May, 13 2016

DTDC appoints Sourav Ganguly as Brand Ambassador

DTDC is undertaking an organisation-wide strategic business transformation program and several new business initiatives towards future growth. DTDC plans to invest 80- 100 Mn USD over the next 18 -24 months towards these initiatives.

By Franchise India Bureau
DTDC appoints Sourav Ganguly as Brand Ambassador

DTDC Express Limited, India’s leading logistics solutions provider announced it has appointed former Indian skipper and cricketing legend Sourav Ganguly as the company’s official brand ambassador. DTDC, having strategic partnership with Europe’s DPD group also unveiled its new vision of becoming ‘India's Preferred Express Parcel Service Provider with a Special Consumer (2C) Focus’.

DTDC is undertaking an organisation-wide strategic business transformation program and several new business initiatives towards future growth. DTDC plans to invest 80- 100 Mn USD over the next 18 -24 months towards these initiatives.

Further, for enabling rapid adoption of disruptive technologies, in its future growth segments of e-commerce and e-fulfillment, DTDC has picked up a significant minority stake in an ecommerce driven technology start up called Llama Logisol Pvt Ltd. This young start up owns and operates on-demand logistics service provider ‘Shipsy.’ It offers free pickup and packaging of parcels and ships them to the customer’s destination of choice.

“Building on a strong legacy of commitment to deliver through inclusive growth for over 25 years, DTDC is all set to craft its journey from legacy to a brand new level of leadership. Team DTDC is delighted to get associated with Sourav Ganguly, for endorsing the strong core values that the company stands for. DTDC has set high standards of excellence & leadership with its commitment to deliver through India’s largest and fastest growing entrepreneurial network of 10,500+ Channel Partners”, shared Subhasish Chakraborty, Chairman and Managing Director, DTDC Express Limited.

On being appointed as DTDC’s Brand Ambassador, Sourav Ganguly, President of Cricket Association of Bengal said, "DTDC is a pioneer in the Express industry in India and has consistently demonstrated leadership, entrepreneurship and innovation over the last 26 years.

Abhishek Chakraborty, Executive Director, DTDC Express Limited said, “Aligned to its new vision of becoming ‘India's Preferred Express Parcel Service Provider with a Special Consumer(2C)Focus’, DTDC has embarked on an organisation-wide strategic transformation spanning operations, channel Partners, sales, HR and technology functions. DTDC will be investing 80-100 Mn USD over the next 12-18 months and will be raising capital for the same within the next 12-15 months. DTDC is strengthening its innovation focus on its e-commerce and e-fulfillment businesses as the key levers for future growth. As part of its innovation strategy,

These strategic announcements are aligned to DTDC’s organizational goals and strengthen the company’s existing strong bond between its business partners, employees, management and customers.

Related: Pizza Hut to expand wine and beer format

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