Chisel, the Virat Kohli-backed fitness start-up, is set to introduce technology-enabled workout routines, targeting young information technology workers, as it expands its network of fitness centres pan-India, reports Business Standard.
Targeting 100 centres across the country by 2018, the Bengaluru-based start-up is planning to launch its own fitness devices and will introduce ‘Gamified’ fitness routines. While technology will play a big part in fitness, Chisel believes there is no alternative to having a physical presence and giving users access to qualified trainers.
Satya Sinha, Co-founder, Chisel told Business Standard: “Fitness is all about being physical. You cannot just use some watch to track your calories and not work out. It has to be a combination of technology and the environment of where you go that motivates you to work out. We are thinking of coming out with our own brand, which can sync with our programmes.”
To grow its base of centres, Chisel is looking at a hybrid model of having its own centres along with signing up franchise partners. The firm is not just looking at tapping customers in metros, but also in tier-II towns such as Guwahati and Indore in the coming months. For this, it has come up with four different levels of centres, varying in luxury and size.
The investment demanded by franchise partners is between Rs 1 -3.5 crore, depending on the level they choose. Chisel charges Rs 25-35 lakh as annual franchise fee, while offering partners a business model that allows them to break even within 25-30 months. A large part of that fee will go towards training and certifying trainers and staff in each of the centres under Chisel.
“Hiring and training is our responsibility because we believe only a certified and experienced trainer will help members achieve their goals,” said Sinha. Chisel has signed up 18 partners and opened three centres. The firm plans to open four more centres in April, one of which will be located in Manyata Tech Park, where Chisel will target young IT workers who are prone to several health and fitness issues because of their lifestyle.