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Oct, 13 2010

Chhabra 555 grows big, the franchise way

Chhabra 555, an organised retail for gorgeous ethnic women’s wear, has grown big with 50 outlets across India in the last four years with Franchise India, Asia’s largest integrated franchise solution

Chhabra 555, an organised retail for gorgeous ethnic women’s wear, has grown big with 50 outlets across India in the last four years with Franchise India, Asia’s largest integrated franchise solution company since 1999. The establishment will see four new outlets positioned in big malls and high estate zones of Delhi, Bhopal, Lucknow and Gurgaon.

Chhabra 555 has the legacy of high quality control which has ensured loyal customers over the period of time. The new outlets will facilitate existing customers in terms of approachability and availability of the range of collections.

Franchising has been a model of operation for Chhabra 555, which has helped them establish bigger network of efficient team. Recently, it has initiated exploring licensing as an operating model with renowned designers like Samant Chauhan.

Jagdeep Chhabra, MD, Chhabra 555 says “It is a delight to see the growth of the brand through expansion in various locations. Franchising has enabled us to partner with capable entrepreneurs who respect the brand as well as have in-depth knowledge of the local market. Today, except the original shop at Chandani Chaowk, all of Chhabra 555 outlets are franchised.”

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