celebrity endorsement
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Shahram Warsi Feb 05 2019 - 2 min readThe slow and evolving Indian fragrance industry is allowing the business owners to opt for several strategies for expanding their business demographically. Since India is witnessing a rise of disposable income followed by other elements such as personal grooming, the Indian fragrance industry amounts to US$ 304m in 2019 which is expected to grow annually ...
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Shahram Warsi Dec 27 2018 - 2 min readIn this digital era, big brands are hugely relying on celebrity endorsements for promoting their brand’s products and services across the nation and world. As the craze for Indian cinema is globally familiar, brands are utilizing the power of the core representation of the medium- Actors. The Bollywood actor Salman Khan who turns 53 today ...
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Shahram Warsi Oct 11 2018 - 2 min readAmitabh Bachchan, who turns 76 today, is not only a veteran actor but one of the busiest as an endorser. The digital era in India is transforming the working methodology of several brands. Platforms like YouTube, Facebook and more are offering numerous advertising opportunities for brands. With Amitabh Bachchan as their brand's face, the industry ...
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Nibedita Mohanta Oct 11 2017 - 4 min readAmitabh Bachchan, a veteran Bollywood actor, who has lived his decades’ long career being in front of the camera, not only for films but also for endorsements. Amitabh Bachchan is a brand in him, which is why when a franchise product brand joins hand with him, the company grows financially and geographically as well as ...
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WI Bureau Sep 29 2017 - 2 min readLeading salon chain Naturals, which aims to open its franch ises across every nook and corner of India, have plans to rope in Bollywood’s new charm Alia Bhatt as its next brand ambassador. In an exclusive conversation with Wellness India, Co-Founder and Chairman of Naturals, C K Kumaravel unveiled his next preference for his ...