Burger market
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Sandeep Rana, TFW Bureau Sep 29 2017 - 5 min readAs per the Economist Intelligence Unit, Indian fast-food industry is expected to double in size between 2013 and 2016, to $1.12 billion. The demographic trends show that it could become the next mega-market for the international fast food players.“The total size of India's burger market is estimated to be around Rs 1,000 crore wherein the ...
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Rashi Mathur, TFW Bureau Sep 29 2017 - 3 min readEvery F&B brand introduces innovation in its offering to enhance its business and increase footfall. This is highly important as customers demand novel experiences and are keen on trying something new. So, once a concept is introduced in market, how does one spread it across? Here is where franchising comes into play. Franchising is all ...