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Aug, 07 2014

Burger King to expand in India

Burger King, American fast food chain will make its presence in India by opening their outlets in Mumbai and Delhi by the end of this year. With an aim to boost its international presence, particularly in Asia, the brand will open stores in China as well.

Burger King, American fast food chain will make its presence in India by opening their outlets in Mumbai and Delhi by the end of this year. With an aim to boost its international presence, particularly in Asia, the brand will open stores in China as well. 

"China and India will be the two growth engines for us," said Elias Diaz Sese, President, APAC, Burger King. For further expansion Burger King has a joint venture with the Everstone Group, an India-focused, Singapore-based private equity and real estate group with which they plan to open a few 100 stores here over the next 10 years.

According to Jaspal Singh Sabharwal of Everstone Capital, at present almost 40 per cent of the western fast food market by value sales lies between Delhi NCR and Greater Mumbai. This implies that there lies potential outside these two cities also. Burger King and Everstone may look to sub-franchise the brand for airport and railway retailing at a later stage.

Burger King is a global chain of hamburger fast food restaurants. It was founded by James McLamore in 1954. It is world famous for its The Whopper Sandwich which competed 50 years in 2007. 3G Capital, a global investment firm, purchased Burger King Corporation making it a privately held company in 2010. The brand is known for its signature recipes and delectable menu.

Burger King also formed a joint venture in 2012 to open one thousand restaurants in China by 2015. It has recently started selling burgers in Pakistan and Brunei.

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