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Nov, 25 2013

Burger King to Serve Indians Now

Burger King Worldwide Inc., world’s second largest fast food hamburger chain, has planned to enter India

Burger King Worldwide Inc., world’s second largest fast food hamburger chain, has planned to enter India after placing its foot in more than 13,000 areas in as many as 91 countries and territories across the globe. Catering to the needs of more than 11 million guests, Burger King is now seeking to serve people in every nook and corner of India.

The brand recently announced its joint venture with India and South East Asia’s well-known private equity and real estate firm, Everstone Group, hinting that it is all set to put down its roots in India via the master franchise route.

BK AsiaPac Pte. Ltd’s President Elias Diaz Sese said, “Everstone's operating capabilities and significant experience within the food and beverage space makes it the ideal partner. I am very excited about this venture and have no doubt that with Everstone’s management, expertise and hands-on experience; this venture will be a tremendous success.”

In order to open Indian Burger King Restaurants, Everstone would join hands with BK AsiaPac Pte. Ltd. and release a roll-out plan. Everstone’s Co-Founder and Managing Partner, Sameer Sain, stated, “Everstone will bring its vast consumer insights, extensive retail real estate expertise, experience of food & beverage operations as well as requisite capital to bear to build the Burger King brand into India’s leading quick service restaurant.”

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