Brand Ambassador
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Indian Retailer Bureau Oct 15 2021 - 2 min readBSC Women, a spin-off of popular men’s grooming brand Bombay Shaving Company, has entered into a partnership with one of Bollywood’s hottest new sensations, Alaya F. This represents BSC Women's commitment to reimagine hair removal solutions for women in the country - which has been a stronghold of traditional, established players and the informal services ...
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Indian Retailer Bureau Oct 01 2021 - 2 min readParle Agro has announced the launch of a 360-degree campaign for its drink B Fizz which has seen extraordinary success within a year of its launch. The brand has unveiled a new celebrity face too and has onboarded Arjun Kapoor to evoke a sense of boldness and fearlessness. The media campaign has been rolled out ...
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Indian Retailer Bureau Sep 29 2021 - 2 min readAks Clothings has roped in Neha Dhupia as their collection ambassador to launch its latest range of maternity-cum-nursing wear range. Dhupia being a strong voice for women has always espoused the belief that every woman is special and needs to feel comfortable in their beautiful skin. Being a very pro-active torchbearer for women’s rights, Dhupia ...
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Indian Retailer Bureau Sep 20 2021 - 2 min readFashion house High Street Essentials’ modern Indian wear brand Indya, has signed Bollywood actor and style icon, Shraddha Kapoor as its first brand ambassador. The star will be seen as the face of the brand, promoting its contemporary Indian wear in a variety of campaigns across media platforms. Indya, an omnichannel fast fashion brand, was ...
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Prabhjeet Bhatla Sep 17 2021 - 3 min readHyperice, a global wellness brand, on Thursday announced Indian cricketer Virat Kohli as a Hyperice athlete-investor and new brand ambassador. Through the partnership, Virat Kohli will work collaboratively with Hyperice to further accelerate the wellness category as it begins its expansion into India and continues its growth throughout the globe. Virat Kohli joins an unmatched ...