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Dec, 07 2010

Booster Juice plans expansion

Booster Juice, Canada based chain of fresh juice and smoothie bars, is all set to expand across Delhi and NCR region via franchise route with the assistance of Franchise India.

Booster Juice, Canada based chain of fresh juice and smoothie bars, is all set to expand across Delhi and NCR region via franchise route with the assistance of Franchise India. The company has plans to open 50 outlets in next two years. The brand entered India through its Bengaluru based Master Franchise Brand Calculus in 2008, and has 16 outlets at the moment.

Franchise India is assisting Brand Calculus on the expansion and roll out plans in Delhi, NCR region, Pune and Mumbai. The outlets spread across 200-500 sq. ft area will offer smoothies composed of pure juice, fruit sorbet, or vanilla frozen yogurt, frozen fruit, fresh yogurt and ice. The outlets will also offer an interesting menu of fresh squeezed juices; milkshakes and innovative fruit based hot beverages. The total investment on each store ranges from Rs 15 - 35 lakh depending upon the model.

Fazle A. Naqvi, Chairman and MD, Brand Calculus commented, “After our success in Bengaluru, Hyderabad and Chennai, we are pleased to add Delhi-NCR and post that Mumbai and Pune to our repertoire through our franchise model which has been very successfully developed by Booster Juice in Canada market.” Elaborating on the tie up with Franchise India, Naqvi added, “Franchise India is the pioneer in the retailing, licensing and franchising sector and it gives us immense pleasure to associate with them. Through this association, we will be able to leverage their expertise in helping us setting up and expanding the business.”

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