foodpanda unveils new ad campaign to announce BOGO month

foodpanda, India’s one of the largest online food ordering platform has launched a new TV ad campaign to announce its BOGO Month.

Touted as India’s Yummiest Food Fest, the BOGO month offers customers a chance to avail a ‘Buy One Get One Free’ deal on orders across thousands of restaurants between 15th January 2015 and 15th February 2015.

The core communication of the TVC is that foodpanda wishes to deliver unparalleled customer delight on a large scale with ‘Double the Fun’!

“The TVC is affable and cheerful as it communicates a truly remarkable food festival. Through the BOGO Month, we wish to emphasize our core focus on customer delight by offering incredible value at an unprecedented scale. After the success of our first TV ad campaign, we are certain that this creative will help food lovers discover the convenience and benefits of ordering food online through our platform,” said, Rohit Chadda, Co-founder and Managing Director, foodpanda.

Babita Ashiwal, Creative Producer at HouseFull Movies said, “The main idea behind the creation of this TVC was to convey the joy which something like the BOGO Month brings to the lives of everyone. Our endeavour was to do justice to the feeling of happiness that one associates with fresh, hot food and the excitement at getting an offer as great as this, for an entire month!”

The BOGO month has ‘Buy One Get One Free’ deals on home delivery across thousands of restaurants in more than 100 cities.