Zomato partners with Pepsi for online ordering

Zomato has integrated Pepsi at Zomato app making it easy for consumers to add soft drink to their orders placed online.

The next time you are placing an order online, you will see the Pepsi icon and an Add button in two places - in the 'Recommended' tab on online ordering menus, and inside the cart. From here, the consumer can just go ahead and add as many bottles as you'd like to order.

"We met the Pepsi team a couple of months ago to discuss interesting ways to partner. The very first few ideas were simple and dumb- for example, we went as far as asking ourselves "should we give a free Pepsi to customers who place an order above Rs 500"? We're tired of "free", so we decided that we need to dig into our creativity to find something more appealing for the user, and target product integration towards customers who would value the product at the price it sells for. Not for free. At Zomato, we don't love people who love only free,” added Deepinder Goyal, CEO, Zomato in a blog post.

Citing the partnership as big, the blog shared, “People open Zomato when they're hungry or thirsty, and this puts the product right in front of a large, targeted audience specifically looking for things to eat and drink.

“Moreover, adding a drink to a food order is almost second nature - in the past month alone, with the summer at its peak, 72% of all online orders placed on Zomato included a drink,” added Goyal.