Restaurant Franchise Opportunities

Acquisition Jan, 29 2015

Zomato acquires Turkey based restaurant search service firm Mekanist

With the acquisition Zomato\\\'s restaurant coverage will increase from about 27,500 restaurants in Istanbul and Ankara to more than 50,000 restaurants across Turkey.

By Franchise India Bureau
Zomato acquires Turkey based restaurant search service firm Mekanist

New Delhi: The restaurant search app Zomato has acquired Turkey based popular restaurant research service firm Mekanist in an all-cash deal. Other financial details of the deal were not disclosed. 

With the acquisition Zomato's restaurant coverage will increase from about 27,500 restaurants in Istanbul and Ankara to more than 50,000 restaurants across Turkey.

'Mekanist has established itself as one of the heavyweights in the online restaurant search and discovery space in Turkey. We're excited to be joining forces with them as we continue to grow in one of our most important markets. Mekanist is one of the first and most successful tech startups to emerge from the Turkish startup ecosystem, and we're excited about them becoming a part of Zomato,' says Deepinder Goyal, Founder and CEO of Zomato.

The teams of both the firms will be working together over coming months to integrate Mekanist into Zomato. All of Mekanist's traffic and restaurant-related content will move to Zomato, and Mekanist app users will be able to use the Zomato app.

'With the power of Zomato, we will now be able to offer dinners in Turkey in even wider range of restaurants to choose from,' Mekanist Co-founder and CEO Ali Servet Eyuboglu said.

This is Zomato's seventh acquisition in the past six months, having acquired Urbanspoon for $52m to enter the US and Australia markets only a couple of weeks ago.

Zomato has also recently acquired local dominant restaurant search players in New Zealand, Poland, the Czech Republic, Slovakia, and Italy.

At a glance: The acquisition

Zomato launched in Turkey in November 2013, making its website and apps available to users in Turkish and English.

Zomato acquired Mekanist, the leading restaurant search service in Turkey, for an undisclosed amount on the 29th of January, 2015.

The integrated product will be rolled out over the next few months, and will be available to users and business owners in both Turkish and English. After the integration, Zomato will cover over 75,000 restaurants in Turkey, serving users over 3 million times a month.

Zomato currently has a team of 27 people in Turkey, most of whom are based out of the local headquarters in Istanbul.

Related: Foodpanda, Delivery Hero close multiple acquisition-deals

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