VKC Nuts ties up with Reliance Retail

VKC Nuts, one of the dry fruits conglomerate and one of India’s largest exporter for walnuts, has announced a new strategic partnership with Reliance Retail Ltd, a subsidiary of Reliance Industries.

This long-term collaboration enables VKC Nuts to enhance the accessibility of its premium consumer brand Nutraj, the world’s finest nuts & exotic dry fruits, while Reliance Retail further strengthens its proposition in the whole foods segment. Nutraj encompasses a comprehensive variety of superior Indian and imported products ranging from exotics like dried cranberry, kiwi, prunes and hazelnut among others to traditional favourites like walnuts, almonds, cashews and more in plain, roasted and flavoured variants.

These products of Nutraj and Nutraj Signature will now be available in more than 500 stores across formats such as Reliance Fresh, Reliance Super and Reliance Mart pan India. Commenting on the association, Gunjan Jain, Managing Director VKC Nuts Said, “This association is part of our current focus to further strengthen Nutraj’s modern retail footprint in India. Over the past few years, the consumption pattern for dry fruits has steadily evolved in our country.” Over the past 90 years, VKC Nuts has cultivated an extensive trade network for exporting its superior quality walnuts to the world. By strategically leveraging this strength for Nutraj, the company is able to import the world’s best produce and mother earth’s finest ingredients at the most affordable prices for the Indian consumer.