UK based Twiss juice enters India

By Sunil Pol

UK based Twiss Juice brand has forayed into the Indian market in partnership with diversified business house Amarjothi group.

The group has entered into aerated natural fruit juices segment in the country.

The brand has launched four products namely Twiss Mango with a twist of lime, Twiss passion fruit with a twist of orange, Twiss lemon with a twist of mint and Twiss apple with a twist of blackcurrant.

These refreshing drinks would be sold under the brand which is a part of Amarjothi Group, one of the largest manufacturers of Melange yarn.

"Each product is combined with the right proportion of juice and flavours delivering a burst of the fruit flavours on tongue giving it a great taste. The products have used the best ingredients sourced from across the globe replicating true fruit taste,” said Nitin Menon, Managing Director, Twiss.