Restaurant Franchise Opportunities

Planning Sep, 11 2014

The US based cafe Smoothie Factory is planning to open 90 outlets within 5 years.

The brand which has two outlets in Delhi-NCR presently is planning to enter North and East market.

By Franchise India Bureau
The US based cafe Smoothie Factory is planning to open 90 outlets within 5 years.

Smoothie Factory, the US based health and wellness cafe which offers a wide variety of smoothies, freshly squeezed juices, frozen yogurts, gourmet panini’s, salad and waffles is planning to open 90 outlets by 2019.

The group is planning to invest around Rs 50 crore on opening 40-45 company-owned stores in India within five years. In all, including the franchises, it is looking at having up to 90 outlets by the end of 2019. The company would explore the North and East regions and would open at places like Chandigarh, Jaipur and Kolkata.

"In the next five years, we would have around 90 outlets, in which 40 to 45 would be company owned and the rest would be franchise based," Smoothie Factory India Chief Brand Officer Arjun Khera told ET Retail.

Out of total 90 outlets, 50-60 would be bigger cafe formats spread between 1,200-1,500 sq ft and rest would be mini formats with 400 sq ft, Khera added. The company would be looking for investment as angel investors in future

The company is targeting 15-40 year age group consumers, who are very health conscious and take high quality and nutritious ingredients. Each cafe format store would have an expected revenue of Rs 15 lakh per month and the smaller one would have of around Rs 9 lakh per month," Khera said.

The company is also working on localised flavours in its menu and are launching shakes more suited for the Indian tastes. In the food section, sandwiches have tandoori options, which suit more of localisations.

Smoothie Factory entered India in September 2013 with opening outlet at Nehru Place and Gurgaon. The company is also launching a new outlet at central Delhi's Connaught Place later this month.

Related: Nepal's CG Corp plans to acquire Indian F&B companies

Click Here to add Comment
Please add your Comment
Rating
NEWSLETTER SIGNUP

Submit your email address to receive the latest updates on news & host of opportunities.

Most

Video

Magazines & Books

Read the latest franchising magazines and books to get comprehensive and up-to-date information on leading franchise systems, trends and more.

BOS
Recommended For You
Newsletter Signup
Submit your email address to receive the latest updates on news & host of opportunities.
Restaurant India

Copyright © 2009 - 2016 Franchise India Holdings Ltd.

The information contained herein is of generic nature only, and Franchise India is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, you should consult a qualified professional advisor. Your use of this website or any of its pages or links given, is at your own risk and you assume full responsibility and risk of loss resulting from your usage. With respect to use of the website, kindly visit www.franchiseindia.com/terms.