Restaurant Franchise Opportunities

Investment Sep, 30 2014

TexMex Cuisine to invest $10 million to open 10 Chili\'s restaurants by 2016

At present the chain operated by Texas-based Brinker International has 10 restaurants across the country five in the South and West and five in the North and East India.

By Franchise India Bureau
TexMex Cuisine to invest $10 million to open 10 Chili\'s restaurants by 2016

TexMex Cuisine, development partner for American casual dining restaurant chain Chili’s Grill & Bar in South and West India, is planning to invest $10 million to open ten outlets within next two years.

“We currently operate five outlets, out of which one is located in Mumbai, two in Bangalore, one in Hyderabad and Pune. We are building our sixth store in Bangalore and are planning to open 10 stores within two years in South and West region – predominately in Mumbai, Hyderabad, Bangalore and other cities, where we are not present like Chennai, Goa, Cochin, Coimbatore and Mangalore. However, the business looks alluring at these places," says Ashish Saxena, CEO, TexMex Cuisine.

At present, the chain is operated by Texas-based Brinker International which has 10 restaurants across the country – five in the South and West (Mumbai, Hyderabad, Bangalore, Pune) and five in the North and East (Delhi, Kolkata and Chandigarh).

Chili’s competes with American casual dining restaurants Hard Rock Café and TGIF, both of which have already garnered a huge fan following in India.

“Our restaurants are targeted at three sets of customers – corporate, families and youth. We expect 40 per cent of our business from corporate followed by 30 per cent from families, 20 per cent from youth and the rest from a mixed set of walk-in customers,” added Saxena.

Related: Actis & Apax in talks with Dinshaw Dairy Foods for 2,000 crore value

Click Here to add Comment
Please add your Comment
Rating
NEWSLETTER SIGNUP

Submit your email address to receive the latest updates on news & host of opportunities.

Most

Video

Magazines & Books

Read the latest franchising magazines and books to get comprehensive and up-to-date information on leading franchise systems, trends and more.

BOS
Recommended For You
Newsletter Signup
Submit your email address to receive the latest updates on news & host of opportunities.
Restaurant India

Copyright © 2009 - 2016 Franchise India Holdings Ltd.

The information contained herein is of generic nature only, and Franchise India is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, you should consult a qualified professional advisor. Your use of this website or any of its pages or links given, is at your own risk and you assume full responsibility and risk of loss resulting from your usage. With respect to use of the website, kindly visit www.franchiseindia.com/terms.