Taco Bell enters online ordering in India

Taco Bell, the world’s largest Mexican style fast food giant, has partnered with Zomato for online ordering.

“Taco Bell, with its Mexican inspired food experience, has a massive growth opportunity in India. The increase in the on-demand category presents us with a tremendous opportunity to bring Taco Bell to our fans where and when they want it. We are delighted to partner with Zomato, a market leader in the online ordering space to launch delivery,” shared Ankush Tuli, General Manager, Taco Bell. This partnership also marks Taco Bell's entry into the online ordering space in India.

The association will now allow users to order Taco Bell’s international classics like Crunchy Tacos, Burritos, Chalupa, Double Crunchwrap as well as Tikka Masala Burrito developed especially for India to suit the local palate, online on Zomato.

The online ordering service for Taco Bell on Zomato will start out with Bangalore; and the services will be expanded to more cities across the country soon.

Through its investee company Grab, and logistics partner Delhivery, Zomato will also service the delivery logistics for Taco Bell in India.

“Our online ordering business is growing at 40% month-on-month, and we are certain that we will continue to drive immense value for restaurant brands, as well as give our customers a wide selection of places to order from online. We have a lot of ground to cover given how online food ordering is still comparatively nascent in the country and it's an exciting time to be collaborating with those who share our vision,” said Pankaj Chaddah, co-founder of Zomato.