Restaurant Franchise Opportunities

expansion May, 24 2013

Taco Bell enters India; targets 100 restaurants by 2015

US-based fast food brands operator Yum! Restaurants launched its Mexican speciality chain Taco Bell in India with the first restaurant in Bangalore and have plans to open up to 100 outlets by 2015.

By Franchise India Bureau
Taco Bell enters India; targets 100 restaurants by 2015

 

US-based fast food brands operator Yum! Restaurants launched its Mexican speciality chain Taco Bell in India with the first restaurant in Bangalore and have plans to open up to 100 outlets by 2015.

Yum! Restaurants, which operates brands like Pizza Hut (50 restaurants) and KFC (110 restaurants), is looking to tap the young consumer segment with Taco Bell's Mexican offerings as part of effort to increase footprints in the estimated USD one billion dollar Indian fast food market.

"We are confident that Taco Bell will redefine the eating-out market in India with its value proposition and variety of delicacies. We have already signed up a few more properties in Bangalore and our aim is to have 100 outlets in India by 2015," Taco Bell India General Manager Ashok Bajpai told reporters.

He said the company will first target the markets in metros and then venture into Tier-II and Tier-III cities and each restaurant will be of around 3,000 sqft. Bajpai said the price range of the items available in the outlets will be between Rs 18 and Rs 79. Customers can have unlimited quantity of Pepsi for a single time payment of Rs 35.

Related: Ohio based, Marco's Pizza to open 400 outlets in India

Click Here to add Comment
Please add your Comment
Rating
NEWSLETTER SIGNUP

Submit your email address to receive the latest updates on news & host of opportunities.

Most

Video

Magazines & Books

Read the latest franchising magazines and books to get comprehensive and up-to-date information on leading franchise systems, trends and more.

BOS
Recommended For You
Newsletter Signup
Submit your email address to receive the latest updates on news & host of opportunities.
Restaurant India

Copyright © 2009 - 2016 Franchise India Holdings Ltd.

The information contained herein is of generic nature only, and Franchise India is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, you should consult a qualified professional advisor. Your use of this website or any of its pages or links given, is at your own risk and you assume full responsibility and risk of loss resulting from your usage. With respect to use of the website, kindly visit www.franchiseindia.com/terms.