Restaurant Franchise Opportunities

Planning Jul, 08 2014

Starbucks eyes Chennai foray

May face stiff competition from domestic players.

By Franchise India Bureau
Starbucks eyes Chennai foray

Starbucks plans to enter Chennai, the coffee-crazy city today by launching three outlets. Experts on the new development said, to do well, Starbucks will not only have to contend with some stiff competition from traditional names such as Madras Coffee House, it will also have to jostle with the various Kumbakonam degree coffee outlets dotting the city. Added to this, it will also be vying for space with upmarket rivals Cafe Coffee Day, Costa Coffee and Gloria Jean's.

Coffee consumption in India stood at 90,000 tonnes in calendar year 2013. Of this, Tamil Nadu accounts for more than 40 percent. "Chennai is and will definitely remain the hardcore coffee market in India," said Ramesh Rajah, President of Coffee Exporters' Association of India.

Starbucks ventured into India with an equal-stake joint venture between Starbucks Coffee Company and Tata Global Beverages. It rapidly scaled up and opened 12 Starbucks stores during 2012-13 in Mumbai and New Delhi. As of July, it has 49 stores in India.

Related: Sarovar Plans ‘Bekal’ for Kerala

Click Here to add Comment
Please add your Comment
Rating
NEWSLETTER SIGNUP

Submit your email address to receive the latest updates on news & host of opportunities.

Most

Video

Magazines & Books

Read the latest franchising magazines and books to get comprehensive and up-to-date information on leading franchise systems, trends and more.

BOS
Recommended For You
Newsletter Signup
Submit your email address to receive the latest updates on news & host of opportunities.
Restaurant India

Copyright © 2009 - 2016 Franchise India Holdings Ltd.

The information contained herein is of generic nature only, and Franchise India is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, you should consult a qualified professional advisor. Your use of this website or any of its pages or links given, is at your own risk and you assume full responsibility and risk of loss resulting from your usage. With respect to use of the website, kindly visit www.franchiseindia.com/terms.