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Food Entrepreneur Jan, 10 2017

ShopHop raises its angel round from an undisclosed private investor

ShopHop's total funding is a "little less than USD 100,000" and it will be using the acquired amount to boost it's marketing efforts, offline sales and omni-channel distribution.

By Franchise India Bureau
ShopHop raises its angel round from an undisclosed private investor

Mumbai-based e-commerce marketplace, ShopHop (Pod Conceptions Services Pvt. Ltd.) has raised its angel round from an undisclosed private investor this month. ShopHop is an e-commerce platform which serves as a curated marketplace for natural, artisanal and home-grown food products. It is a place for food entrepreneurs and independent brands to showcase their products and stories and for customers to discover and explore new and exciting brands.

According to sources - the total funding is a "little less than USD 100,000" and the startup will be using the acquired amount to boost it's marketing efforts, offline sales and omni-channel distribution.

Anirban Poddar, Founder and CEO, ShopHop said, "ShopHop plans to use these funds to recruit high quality talent, boost our recent foray into offline sales and omni-channel distribution, and invest in marketing initiatives to raise customer and supply side awareness of the platform. The expected runway for these funds is 8-10 months."

Initiatives are being designed in a manner to also drive traffic from offline touch points to the online website to raise awareness of ShopHop as a place to find fresh and innovative foods from independent food makers.

Related: ITC to launch 1st 5 star in Goa

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