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Expansion Sep, 08 2014

Saraiwwalaa Agrr Refineries Limited enters Karnataka

Launches its premium brand \'Naturralle\' refined sunflower oil rich in omega 6 with the goodness of Vitamin A, D and E in key markets.

By Franchise India Bureau
Saraiwwalaa Agrr Refineries Limited enters Karnataka

Saraiwwalaa Agrr Refineries Limited (SARL) one of the leading edible oils companies in India expanded their operations by launching their range of premium refined sunflower oil brand 'Naturralle' in Karnataka. 

The company is planning to introduce Naturralle refined sunflower oil in Bangalore, Mysore, Mangalore, Belgaum, Bijapur, Bellary, Mandya, Davangiri, Gulbarga, Shimoga & Hubli within two months to address the growing demand of sunflower oil and capture the potential of the edible oil growth in the region.   

Speaking on the occasion, Ravinder Kumar Gupta, Managing Director, SARL, said “We are today foraying into Karnataka by launching Naturralle our premium sunflower oil brand. We have ambitious plans to further increase our presence in Karnataka by introducing our other brands along with the Vanaspati & Bakery fats in the state.  We are committed to provide best quality products and offer value for money to consumers in Karnataka.”

The brand has extensive network of distributors and dealers throughout South India and has a state of the art refinery at Maheshwaram & Krishnapatnam which helps implement strict quality & hygiene parameters.

Further explaining about the brand, Anjani Kumar Gupta, Director, SARL, said “SARL had been providing good quality, healthy edible oils to the customers for over 15 years now. The introduction of our Flagship brand “Naturralle” in Karnataka marks a new milestone in the journey of SARL and a step towards establishing SARL as a dominant player in the edible oil segment in the country. With the launch of “Naturralle”, we plan to offer the best quality and value for money to the people of Karnataka. The taste of good health offered by Naturralle will help the local residents relish their favorite dishes with added Health benefits. We are committed to recognize the needs and aspirations of homemakers in Karnataka and seek to empower them with healthier cooking”

The Naturralle Refined Sunflower Oil is rich in Omega 6 and Vitamins A, D & E. Naturralle is available across Andhra Pradesh, Telangana & Maharashtra.  Naturralle Refined Sunflower oil has low absorbing property which allows you to cook more food using less oil. Naturralle is amongst the leading brands of refined sunflower oil in Andhra Pradesh & Telangana. The company is committed to provide the best quality and value to the customers.

Going forward, the brand would like to consolidate its market share and look at launching more SKUs to increase its offering and meet the diverse needs of the consumers with innovative packaging and design.  

Related: Carlson Rezidor on expansion spree

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