Pescafresh to enter e-commerce space

By Sunil Pol

Pescafresh, one of the leading fresh seafood brands in India, is planning to tap the online space by launching a mobile app and the e-commerce website.

“Pescafresh is giving the Indian consumer a fresh look at ordering excellent quality seafood 365 days of the year, with minimal seasonal lags by introducing our ecommerce website and the mobile app this June. With our quality product, this launch allows us to have a huge competitive advantage and our accelerated growth is proof that this model will work for our consumers. The brand continues to ensure that the same quality and brand promise is strengthened with this new offering,” said Sangram Sawant, CEO, pescafresh.

The digital space of the brand will be featured with integrated online payment component capability which will help it attain the larger expansion goals to supply the most convenient way of ordering fresh seafood.

The launch of the website and mobile app will further reduce the time lag and ensure that Pescafresh patrons can now order at their leisure and have ready menus through ‘Favorite lists’, ‘Catch of the Day’, ‘Offers and promotions’, etc at the tip of their fingers.

The brand- which presently serves over 20,000 households in Mumbai through their home delivery centres while being available across all the modern retail format- claims to have built on the International Good Manufacturing Practice benchmarks of HACCAP, which involves technological intervention and scientific approach to ensure that the same quality standard of a highly perishable product like seafood is maintained.