PepsiCo ropes in Tamil actors as brand ambassadors

New Delhi: PepsiCo India has roped in Tamil and Telugu actors Arya and Akhil as brand ambassadors for 'Mountain Dew', says a PTI report.

The brand is planning to strengthen its market presence in southern market and hence, they thought a local face will be fit for the same.

"With Mountain Dew, our endeavour has always been to inspire the youth to face their fears and overcome them to achieve something. We are proud to associate with Arya and Akhil," Ruchira Jaitley, Senior Director, Marketing (Social Beverages), PepsiCo India told PTI.

Over the years, India has grown as one of the top five markets of PepsiCo and it has eight brands which clock turnover of over Rs 1,000 crore in the market.

In 2013, the company also announced that it would invest Rs 33,000 crore in India by 2020 to speed up its operations.

Apart from cold drinks like Pepsi, 7UP, Mirinda and Mountain Dew, it sells snacks under Lehar, Uncle Chipps and Kurkure brands.