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Launch Mar, 14 2014

Parle launches ‘Parle Rusk’

The rusk will be available in 200 gram pack.

By Franchise India Bureau
Parle launches ‘Parle Rusk’

Parle Products has announced the launch of Parle Rusk across India.

Shalin Desai, Group Product Manager, Parle Products, said, “Rusk is a big category in India, readily available in local bakeries across the country. Currently the market is largely dominated by unorganized players. Within the organized sector, there is just a single national player monopolizing the market, and we see this as a big opportunity to offer the finest quality product which our consumers will relish.”

The rusk will be available in 200 gram pack across India priced at Rs 25.

Related: Berggruen Launches Parc Estique

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