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Campaign Feb, 04 2015

Parle Products commences its nationwide litter free campaign

The group has launched a series of Television Commercials. The commercials are set in a series of everyday scenarios that viewers can identify.

By Franchise India Bureau
Parle Products commences its nationwide litter free campaign

Parle Products, one of India’s pioneers in the biscuit and confectionery manufacturing segment has announced the launch of its nationwide Litter Free TV Campaign.

Parle Products is a brand that generates disposable biscuit, candy and chips “wrappers” and in many instances consumers toss them on the streets and other public areas without a second thought.

Parle Products has taken the initiative to set the course for our community and raise awareness with the positive messaging of its Litter Free Campaign.

The group has launched a series of Television Commercials. The commercials are set in a series of everyday scenarios that viewers can identify with and encourage them to “Show Garbage Its Place”.

“We intend to spread a positive message with the Parle Litter Free initiative and encourage citizens to make a conscious effort to keep their environment clean. Our combined efforts will not only make a difference to the mindset of consumers but also instill a productive commitment.  We are also happy to extend our efforts to the nation in line with the ‘Swaccha Bharat Abhiyan’ launched by our PM,” said Shalin Desai, Deputy Marketing Manager, Parle Products.

Previously, Parle Products had associated the campaign with Indian festivals and successfully spread the Litter Free message at Raas Garba and Jagadhatri Puja in West Bengal.

Related: Cadbury OREO Inspires Indians to Get \'Playful\'

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