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FMCG Nov, 18 2015

Parag Milk join hands with Germany based Hochland to promote their fresh Cream

“In the near future, we will be expanding our product portfolio with an increased focus on health and nutrition products to suite the Indian palate,” added Shah.

By Franchise India Bureau
Parag Milk join hands with Germany based Hochland  to promote  their fresh Cream

By Sunil Pol

Parag Milks Food Limited, one of the leading manufacturers and marketers of dairy-based branded foods in India, has tied up with Germany's cheese maker Hochland to bring and promote their champion product Almette fresh cream into India. This is the first that the brand will be available in India and will be co branded as Go-Almette.

“With the launch of Go-Almette in the country, we are broadening our portfolio of consumer health and nutrition based products. With this co-branding, we are also embarking upon a new relationship with Hochland Group,” shared Devendra Shah, Chairman, Parag Milk Foods Limited.

Currently they have launched two variants of Go Almette, Original and Fine Herbs in the market and shall soon be launching other variants as well to enhance the consumer taste buds.

“In the near future, we will be expanding our product portfolio with an increased focus on health and nutrition products to suite the Indian palate,” added Shah.

Related: Mondelez India plan to expand

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