Paper Boat hires Maxus to look its media account

RI Bureau

Hector Beverages has hired communications consultancy firm Maxus to look after its media account for its Paper Boat brand.

On Thursday, the company said that Maxus was given the account after a multi-agency pitch.

Hector Beverages sells packaged beverages in local flavors including Jal Jeera, Aam Panna and Kaanji.

Lately, Hector Beverages signed an agreement with Indo Nissin, which makes the Top Ramen noodles, for distributing its beverages across general trade stores.

The two firms had said the distribution partnership would help increase Hector's coverage in small cities and towns.