?Nestle India collaborates with Paytm, Google to promote new Maggi noodles
?Nestle India collaborates with Paytm, Google to promote new Maggi noodles

To roll out promotions for new variants of Maggi noodles, Nestle India has tied-up with Google and Paytm's e-commerce platform, Paytm Mall.

Inspired by regional cuisines, the new variants are will cater to distinctive local tastes with signature herbs and spices.

Paytm Mall has created a special Maggi brand store to sell Maggi Masalas starting from April 22.

Google will run an online contest, where consumers have to guess the new flavours by choosing the correct options and submitting their votes.

The company said, "The objective of this engagement is to build anticipation and excitement around the new variants, where consumers have to guess the four flavours from the eight options provided," Nestle said in a statement.

 
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