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Merger May, 08 2014

Mondelez to merge with DE Master Blenders

To strengthen coffee businesses.

By Franchise India Bureau
Mondelez to merge with DE Master Blenders

Mondelez International Inc and competitor DE Master Blenders plans to merge their coffee businesses in a deal aimed at taking on market leader Nestle SA .

The merging will take place between Mondelez's grocery coffee brands such as Carte Noire and Gevalia and  DE Master Blenders' L'OR, Pilao and Senseo brands.

Mondelez, which recently renamed its India wing Cadbury India as Mondelez India after its parent company Mondelez International which had acquired Cadbury Plc globally in 2010.  

Related: VKC Nuts ties up with Reliance Retail

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