Restaurant Franchise Opportunities

Acquisition Feb, 17 2015

Mondelez International acquires Enjoy Life Foods

Mondelez International will operate Enjoy Life Foods as a separate, wholly owned subsidiary to continue to nurture its entrepreneurial spirit, but will provide back-office support and access to its global resources.

By Franchise India Bureau
Mondelez International acquires Enjoy Life Foods

Mondelez International has announced the acquisition of Enjoy Life Foods, a private US snacking company and the market-leading brand in the fast-growing "free from" segment.

Enjoy Life offers more than 40 great-tasting products, including cookies, chocolate, snack bars, and savory snacks that are allergy-friendly and gluten-free.

Enjoy Life's products are free from the eight most common allergens - wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish - which together account for about 90 percent of all food allergies.

"As we focus on continuing to drive growth in snacking, the acquisition of Enjoy Life Foods is a great strategic fit for us," said Mark Clouse, Chief Growth Officer at Mondelez International. "The Enjoy Life brand expands our portfolio into faster growing, on-trend, 'better-for-you' areas and provides an excellent platform to make these delicious offerings available to consumers with 'free-from' needs or simply looking for healthy-lifestyle options, both in the United States and beyond.”

The $12 billion "free-from" market in the United States is large and growing at strong double-digit rates1, driven by an increasing incidence of food allergies and food intolerances as well as consumers adopting "free from" as a healthy-lifestyle option.

"Enjoy Life offers an excellent brand promise that's trusted by their loyal and engaged consumers," added Clouse.

“We're excited about the extraordinary potential of this business and the entrepreneurial team leading it. We have a great opportunity to share our expertise, learn from their experience and work to accelerate Enjoy Life's growth in this exciting consumer space." "We're thrilled! As we combine our great brand, market leadership and passion for our consumers with the global resources, scale and marketing expertise of Mondelez International, I'm confident this relationship will enable us to reach even greater heights," said Scott Mandell, CEO and Founder, Enjoy Life Foods.

Mandell and other members of the Enjoy Life leadership team will continue to lead the company.

Mondelez International will operate Enjoy Life Foods as a separate, wholly owned subsidiary to continue to nurture its entrepreneurial spirit, but will provide back-office support and access to its global resources.

The transaction was a simultaneous sign-and-close deal. Financial terms were not disclosed. 

Related: foodpanda group announces series of acquisitions in Europe

Click Here to add Comment
Please add your Comment
Rating
NEWSLETTER SIGNUP

Submit your email address to receive the latest updates on news & host of opportunities.

Most

Video

Magazines & Books

Read the latest franchising magazines and books to get comprehensive and up-to-date information on leading franchise systems, trends and more.

BOS
Recommended For You
Newsletter Signup
Submit your email address to receive the latest updates on news & host of opportunities.
Restaurant India

Copyright © 2009 - 2016 Franchise India Holdings Ltd.

The information contained herein is of generic nature only, and Franchise India is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, you should consult a qualified professional advisor. Your use of this website or any of its pages or links given, is at your own risk and you assume full responsibility and risk of loss resulting from your usage. With respect to use of the website, kindly visit www.franchiseindia.com/terms.