Restaurant Franchise Opportunities

expansion Aug, 12 2013

Mc Donald’s to Move beyond Burgers

Mc Donald’s to cash in on the coffee market estimated at Rs 2,000 crore.

By Franchise India Bureau
Mc Donald’s to Move beyond Burgers

With profit on its mind, the US-based burger chain, is planning to bring its global coffee-house-styled food and drink chain 'McCafé' to get into the fast growing quick service restaurant (QSR) segment in India.

"This will help McDonald's deliver better margins. However, it will take at least one year  for the project to roll out. We are currently studying the model and looking at various permutations and combinations. We have no immediate plans as if now," said Mr. Rajesh Kumar Maini, General Manager -  Corporate Communication at McDonald's India.

Ms. Saloni Nangia, President, Technopak, says "Among the existing food formats, premiumisation is emerging as a strong trend owing to changing consumer habits. While McDonald's is the core flagship business, diversifying into other formats will help it to improve margins.”

Mr. Samir Kuckreja, Founder and CEO, Tasanaya Hospitality, says "Depending upon the format, a well-run QSR business in India can command 24-27% Ebitda margins compared to a cafe business, where it could be 15-20%.”

Related: Starbucks slowing down on its expansion pace; Adds just 10 more stores this year

Click Here to add Comment
Please add your Comment
Rating
NEWSLETTER SIGNUP

Submit your email address to receive the latest updates on news & host of opportunities.

Most

Video

Magazines & Books

Read the latest franchising magazines and books to get comprehensive and up-to-date information on leading franchise systems, trends and more.

BOS
Recommended For You
Newsletter Signup
Submit your email address to receive the latest updates on news & host of opportunities.
Restaurant India

Copyright © 2009 - 2016 Franchise India Holdings Ltd.

The information contained herein is of generic nature only, and Franchise India is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, you should consult a qualified professional advisor. Your use of this website or any of its pages or links given, is at your own risk and you assume full responsibility and risk of loss resulting from your usage. With respect to use of the website, kindly visit www.franchiseindia.com/terms.