Manpasand Beverages plans to gain from Pepsico & Coca-Cola's boycott in TN

Homegrown Beverage Company Manpasand Beverages is investing Rs 150 crore to set up a new manufacturing facility in Sri City in order to cater to the demands of southern markets and to take advantage of the cola ban in Tamil Nadu, the company said in a statement. 

The company will set up three more manufacturing facilities in Vadodara, Varanasi and one more location in east India which will help the beverage maker to double its production capacity in coming 12-18 months.

Dhirendra Singh, Chairman & MD, Manpasand Beverages, said, "As a part of our growth strategy, since last year we have been working on a plan for foray into southern markets. We are glad that our efforts have finally fructified through our presence in Tamil Nadu. It is an important market for us and we hope that through Tamil Nadu we will gain visibility for our products, especially Fruits up, in all key southern markets."

According to Singh, the current situation in Tamil Nadu has benefited the company as they are the only fruit juice manufacturing company with adequate capacity to cater to the vast market of the southern state.

"We have fast-tracked the construction work for our new manufacturing unit at Sri City and are confident to meet the demands of the consumers in the peak months of summer and thereafter," Singh said.