Manapasand Beverages, Parle team up to cross-promote products

Fruit juice manufacturer, Manpasand Beverages, has collaborated with biscuits and confectionery maker, Parle Products to cross-promote their brands. With this association, the company plans to access 4.5 million outlets pan-India.

Manpasand Beverages in a regulatory filing said, "The company is associating with Parle Products Pvt and plans to access 4.5 million outlets pan-India. In this association, both companies will cross-promote their brands and aim to achieve a significant market share in biscuits or snacks and the beverage industry. "