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Launch Nov, 17 2014

MTR introduces Poha in two delicious flavours

MTR\'s new poha is a wholesome and mouth watering delight with delicious nuts and dry fruits like peanuts and raisins and a dash of lemon. This simple takes just 3 minutes to prepare and needs only hot water to be added.

By Franchise India Bureau
MTR introduces Poha in two delicious flavours

MTR Foods Pvt Ltd (MTR), leading Indian breakfast mixes brand has launched new poha in two delicious flavours.

MTR’s new poha is a wholesome and mouth watering delight with delicious nuts and dry fruits like peanuts and raisins and a dash of lemon.

This simple and quick innovation takes just 3 minutes to prepare and needs only hot water to be added.

MTR poha is available in two delectable flavours of Regular and Khatta Meetha. It is available in all leading stores in multiple cities across the country, conveniently priced at Rs15 for single use pack (60gms) and Rs 35 for 180 gm pack.

"We’ve led the Authentic Indian Breakfast Space for a while now and consumers love our South Indian Breakfast options. With poha which is one of the most loved Indian breakfast choices, we are broadening our cuisine offerings and thus reaching more and more Indian families. Our consumer tests have been very encouraging, consumers have loved MTR Poha and are delighted by the fact that it is ready in just 3 minutes. This launch is a further step in easing the home maker’s variety vs. time dilemma” Vikran Sabherwal, VP Marketing, MTR Foods said. 

Related: Life Health Foods launches Almond Fresh India with Brett Lee

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