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Launch Feb, 21 2014

Mövenpick launches first outlet in Delhi

The brand is already present in Kolkata and Chennai.

By Franchise India Bureau
Mövenpick launches first outlet in Delhi

Mövenpick launched its first ice cream boutique at Select City Walk, New Delhi.

Commenting on the launch, Dennis Koorey, Country Business, Mövenpick Australia said, “We are excited about our first boutique in Delhi. The city has a certain flair and passion for the best that suits our brand and target audience.”

All Mövenpick products are made in Switzerland without artificial additives, flavourings or colours. For example, the mango sorbet is made using only the finest mangoes in the world, Alfonso magpies from India. The Swiss chocolate ice cream uses cocoa sourced from the finest cocoa plantation in Venezuela.

Tarun Sikka, MD, Star Foods Speciality, the distributor of the brand in India, said, “We have plans to open around 50 ice cream boutiques in the next three years. The Indian super premium ice cream category is growing rapidly, and our brand and offering is perfectly positioned to capitalise on this.”

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