M&M to make India entry, compete with gems

Mars International which makes M&M, Snickers and Dove chocolates is planning to launch world's biggest confectionery brand M&M's in India.

M&M is Mars top selling brand with sales of over a billion dollars. Other brands under the portfolio include Mars, Snickers, Galaxy and Bounty.

"We believe there is huge opportunity for the nascent, bite-size, shareable snack category,” said Andrew Leakey, GM, Mars Chocolate, adding that Snickers is now manufactured locally, is Mars' biggest selling in India.

M&M's are being imported but the company would consider local manufacturing in the medium term, the statement adds.

Headquartered in Mount Olive, New Jersey, US, Mars Chocolate is one of the world's leading chocolate manufacturers and employs more than 16,000 people.