Restaurant Franchise Opportunities

Promotion Oct, 18 2014

Kellogg’s signs a promotional deal with \'Chhota Bheem\' TV series

The attempt is not just to break the clutter of TV commercials but also to leverage the growing fan base of its property Chocoland with Chhota Bheem, one of the country\'s most popular cartoon characters, stated the release.

By Franchise India Bureau
Kellogg’s signs a promotional deal with \'Chhota Bheem\' TV series

Kellogg’s has signed a unique promotional deal with TV series “Chhota Bheem’ telecasted on Pogo, according to a report published in Economic Times.

When Pogo starts its new series about the adventures of 'Chhota Bheem' and his gang in the mythical land of Dholakpur next week, the episodes will also be about Kellogg's quest to sell more chocolate cereal.

Chhota Bheem's escapades will revolve around a river of milk, chocolaty waterfall and volcano in a storyline co-scripted by Kellogg and Pogo.

There will be a new character - Coco, the Kellogg mascot.

"What we are now getting is content close to 20 minutes from four episodes each, which will amplify our frequency and will work far better than a 30-second TV commercial. At the same time children will have better and unique experiences too," said Harpreet Singh Tibb, Marketing Director, Kellogg’s India.

The attempt is not just to break the clutter of TV commercials but also to leverage the growing fan base of its property Chocoland with Chhota Bheem, one of the country's most popular cartoon characters, stated the release.

For Kellogg, it's part of a larger strategy to develop its mascot as a standalone kid's brand rather than just be associated with cereals.

In the Rs 800 crore organised Indian breakfast cereal market, Kellogg holds a more than 60 percent share but competition has intensified as companies such as PepsiCo, GlaxoSmithKline and Dr. Oetker push products such as oats, muesli and ready-to-eat Indian options. 

Related: Marriott, Chandigarh Offers

Click Here to add Comment
Please add your Comment
Rating
NEWSLETTER SIGNUP

Submit your email address to receive the latest updates on news & host of opportunities.

Most

Video

Magazines & Books

Read the latest franchising magazines and books to get comprehensive and up-to-date information on leading franchise systems, trends and more.

BOS
Recommended For You
Newsletter Signup
Submit your email address to receive the latest updates on news & host of opportunities.
Restaurant India

Copyright © 2009 - 2016 Franchise India Holdings Ltd.

The information contained herein is of generic nature only, and Franchise India is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, you should consult a qualified professional advisor. Your use of this website or any of its pages or links given, is at your own risk and you assume full responsibility and risk of loss resulting from your usage. With respect to use of the website, kindly visit www.franchiseindia.com/terms.