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Launch Dec, 19 2014

KFC launches new range prepared with Assam chillies

The new Flaming Crunch Chicken is the signature KFC crispy, juicy chicken with a unique new recipe prepared with Bhut Jolokia.

By Franchise India Bureau
KFC launches new range prepared with Assam chillies

KFC, the quick service restaurant which has experimented with a variety of chillies around the world has introduced new offering with the hottest naturally grown chillies called Bhut Jolokia from Assam.

The new Flaming Crunch Chicken is the signature KFC crispy, juicy chicken with a unique new recipe prepared with Bhut Jolokia.

“We have seen a new trend emerging where our consumers prefer more intense, spicy experiences in their food. So, we went around scouting for some of the most interesting chillies like bird’s eye, Serrano and finally found our best match in the ghost chilli popularly known as Bhut Jolokia,” said, Dhruv Kaul, CMO, KFC India.

“Taking our product innovation to the next level, we created KFC Flaming Crunch with a spicy new twist to the craveable KFC taste,” he added further.

The product is available at all KFC restaurants across. Meanwhile, the restaurant is also offering 10X rewards on spending Rs 250 at KFC restaurants from 25th – 31st December to its customers, where they can avail an offer worth Rs 2,500.

Related: Vir Sanghvi launches EazyDiner, India's first integrated restaurant platform

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