Is MTV Cafe could be the next big thing for Delhi foodies

Viacom18 Consumer Products has opened the door for the most awaited MTV cafe called FLYP@MTV at Connaught Place, New Delhi.

The group has partnered with Funbars Hospitality, the master licensee to grow cafes in India.

With one of its kind launch in Delhi, MTV will launch 10 cafes in the next five years in association with the group, followed by Mumbai and Bengaluru.

"Viacom18 believes in creation of ecosystems - we identify the opportunity for creating tangible touch points for our consumers through live events, through online offerings and through consumer products where we exist in over 50 categories. A cafe is yet another ecosystem that we, in partnership with Funbars,” shared Saugato Bhowmik, senior vice-president, consumer products, Viacom 18 Media.

The menu is designed one of the top most celebrated chef, Ranveer Brar who has tried to keep the menu local with a global tweak.

Viraj Lamba, head of business division & co-promoter, Funbars Hospitality added, "FLYP is an initiative by Funbars & MTV that aims to give the new urban youth a significant interaction with the brand. Tapping into the pulsating, dynamic and fresh youth culture, FLYP@MTV is designed to bring together the vibrant potential of young India. Each element in the cafe gets its inspiration from various themes associated with MTV. Our aim is to make FLYP@MTV a cult hangout destination across the country."

Source: MTV Website