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Expansion Jun, 29 2013

India-Israeli Chef Unfurls Abroad

Reena Pushkarna plans to open outlets in Singapore and Macau.

By Franchise India Bureau
India-Israeli Chef Unfurls Abroad

"We will be opening one outlet each in Singapore and Macau in the second week of July to serve our range of halal vegetarian Middle Eastern dishes with a twist of Mediterranean touch," chef and restaurateur Reena Pushkarna

Reena Pushkarna aimed at popularising halal vegetarian Middle Eastern dishes with a twist of Mediterranean touch, so she is planning to open two outlets in July. The family has a bistro, Pita Pan at Singapore's Marina Bay Sands casino resort, the first expansion from the flourishing 'Tandoori' chain of restaurants in Israel.

"There is a good demand for vegetarian and halal dishes at Pita Pan in Singapore, hence the expansion with the opening of the second outlet in Singapore and the first in Macau," said Pushkarna.

The family is looking cautiously at further expanding their bistro-type outlets in the coming years but was not open to franchises despite a growing number of calls to do so, she says. "We had a number of calls for franchising the business but we want to grow our business gradually," she added.

"The olives are brought from Syria, olive oil from Israel and herbs from Jordan," said Pushkarna, who remains an Indian but is popularly known as Israel's curry queen.

Related: Firangi Twist now on air

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