Impresa Hospitality plans to enter into ready-to-eat packaged foods segment

Quick service restaurant brand, Maroosh, owned by Impresa Hospitality, is entering into a series of franchisee deals to expand in domestic and global market.

The company signed a master franchise partnership with diversified hospitality and real estate group, Lalin & Co for the Sri Lanka market. It has signed similar deal with retail and licensing consultancy, Franchise India for setting up stores in Singapore and Hong Kong with. A tie-up has been inked with an Abu Dhabi-based company for merger-cum-expansion in mid-east markets.

Ketan Kadam, Managing Director and Chief Executive, Impresa Hospitality, said, “Expansion through franchisees is an ideal route for expansion in the existing market environment. The business model does not require capex, so we can focus on brand building.”

According to Impresa Hospitality , “For expansion in the domestic market, the company has signed a master franchise deal with Franchise India for setting up stores in the Delhi NCR region besides Bangalore, with the plan to set up over a hundred stores over a three-year period.”

The company also plans to foray in the ready-to-eat packaged foods segment.