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launch Oct, 07 2013

Del Monte to Launch Sauces

Del Monte plans to launch Chinese sauces and condiments.

By Franchise India Bureau
Del Monte to Launch Sauces

Del Monte, a California-based F&B company is planning to launch sauces and condiments that are consumed mainly with Chinese foods. Del Monte which entered Indian market in 2007 is also evaluating options to enter Bangladesh and Sri Lanka markets.

Mr. Yogesh Bellani, COO, FieldFresh Foods said “Initially, we would launch seven products in the Chinese category for direct consumer sales in 190 gm bottles priced between Rs 40-45. These include sauces like red chilli, green chilli, vinegar, schezwan and more. We will also launch products like sandwich spreads and cheesy snack dips.”

Mr. Bellani further added “Del Monte as a brand initially started pushing products in India through B2B route, mainly selling to bakeries, hotels and eateries. At present, we sell about five crore ketchup sachets a month through touch points of our B2B clients. Over the past few years, direct consumer sales have increased to about 50 per cent of our revenues. B2B is a good route to expand brand’s presence in new markets. But direct consumer sale is huge opportunity. As far as our B2C (business-to-consumer) is concerned, we are present in 50-55 key cities across modern retail stores in India. We would cater to top 25 per cent of the general trade outlets in the top 50 cities in India, over the next few years.”

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